Materiality and Discursive Depths in Iconic Branding – Coca-Cola Case Study

When one thinks of branding agencies, images of creative, visionary, and competitive ad men like Donald Draper from TV’s Mad Men come to mind.  Branding seems to be an unscientific discipline in which brand managers like Draper are struck with inspiration and weave together a magic story, logo, and slogan that creates a mystical allure… Continue reading Materiality and Discursive Depths in Iconic Branding – Coca-Cola Case Study

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