Power and Strength in Men’s Personal Care Brands: A Study of Advertisements by Old Spice, Axe, and Dove Men+Care

Human skin creates an illusion, hiding one’s insides with an outer layer that makes up one’s physical appearance. William Ian Miller calls human skin, “the barrier between the soul and the world.” Since the skin is what the world sees of the self, its qualities are often conflated with moral depth and personal traits, imbuing… Continue reading Power and Strength in Men’s Personal Care Brands: A Study of Advertisements by Old Spice, Axe, and Dove Men+Care